Job Summary:

We are looking for a highly motivated and experienced Marketing Specialist to join our team. In this role, you will be responsible for promoting our software solutions through various marketing channels, with a particular emphasis on digital marketing. Your strong communication and presentation skills, combined with a deep understanding of the market and the latest marketing technologies, will be essential in building and executing marketing strategies to attract and engage our target customers.

Key Responsibilities:

  1. Digital Marketing:
    •  Plan and execute digital marketing campaigns to promote our software solutions across online platforms, including social media, email marketing, and paid advertising.
    • Monitor and analyze the performance of digital marketing campaigns, optimizing them for maximum reach and effectiveness.
  2. Content Creation:
    • Create engaging and informative marketing content, including blog posts, articles, social media posts, and video content, to attract and educate our target audience.
  3. Market Research:
    • Conduct market research to understand customer needs, preferences, and the competitive landscape.
    • Use market insights to develop data-driven marketing strategies.
  4. Marketing Strategy and Planning:
    •  Develop and implement comprehensive marketing strategies and plans that align with our business goals.
    • Identify key performance indicators (KPIs) to measure the success of marketing efforts.
  5. Presentation and Pitching:
    •  Deliver compelling presentations and pitches to potential clients, partners, and stakeholders.
    • Confidently represent our software solutions and technology in public speaking engagements.
  6. Customer Engagement:
    • Build and nurture relationships with existing and potential customers.
    • Create customer engagement initiatives and loyalty programs.
  7. Brand Management:
    • Ensure consistent brand messaging and visual identity across all marketing materials and communication channels.
  8. Marketing Analytics:
    • Utilize marketing analytics tools to track, measure, and report on the performance of marketing campaigns and initiatives.
    • Use data-driven insights to refine marketing strategies.



  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 5 years of experience in marketing, with a focus on digital marketing and promoting software solutions.
  • Strong communication, presentation, and public speaking skills.
  • Demonstrated ability to create and execute successful digital marketing campaigns.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Charismatic and able to captivate and engage target customers.
  • Experience in building and implementing marketing strategies.
  • Familiarity with software solutions and technology industry trends.
  • Exceptional organizational skills and attention to detail.
  • Proven track record of achieving marketing goals and objectives.
  • Knowledge of the latest marketing technologies and tools.