We target mid-sized businesses and enterprises in Canada and the U.S., with a focus on services such as custom software development, AI development, mobile app development, digital transformation, and legacy modernization. We want to focus on the Canada market in the first phase.
What You’ll Do:
• Meet or exceed an initial target of 10–15 qualified ICP leads per month, with a strong focus on lead quality over volume and a clear strategy to scale qualified lead generation over time.
• Audit and improve our existing Google Ads and Microsoft ads account
• Build and optimize Search campaigns
• Conduct keyword and search-term analysis
• Manage Exact, Phrase, Broad and negative keywords
• Improve campaign structure, bidding and budget allocation
• Set up and verify conversion tracking using Google Ads, GA4 and GTM
• Implement offline conversion tracking so Google receives lead-quality data
• Optimize for qualified leads, not just form submissions
• Recommend and test landing page improvements
• Run ad copy and landing page A/B tests
• Identify wasted spend and opportunities to scale
• Provide clear weekly reporting and recommendations
KPIs You’ll Be Responsible For:
We care about business results, including:
• Cost per Qualified Lead (CPQL)
• Landing page conversion rate
• Qualified opportunities generated
• Pipeline value
Who We’re Looking For
You should have:
• 5+ years of hands-on Google Ads experience
• Strong experience with B2B lead generation
• Experience managing campaigns for high-value services
• Strong GA4 and Google Tag Manager knowledge
• Experience with offline conversion tracking
• Strong keyword, negative keyword and search-term optimization skills
• Experience optimizing landing pages for conversions
• Ability to explain performance and strategy in simple terms
Experience with software development, SaaS, AI, IT services or B2B consulting is highly preferred.
