User Research & Testing That Builds Products People Love
Selected organizations that trust 247 Labs
Our Ecosystem
The Foundation of Great Products Starts with Understanding Users
We integrate across the tools and technologies trusted by enterprise teams, grouped by where they fit in the stack.
Healthcare
Government
Technology
Finance
As someone who works closely with data, I have high standards for how research is conducted and validated. 247 Labs brought a rigorous, evidence-based approach to user research that I rarely see from development partners. Their findings were actionable, well-documented, and directly shaped the product decisions we made.
Malak Ahmad — Data Analyst, Deloitte
UX & Conversion Success Story
User Research & Testing success stories.
A Custom Website Design to Boost Lead Generation by 7x
TrailersPlus struggled with a website that offered limited functionality and low conversions. Through rigorous user research and testing, 247 Labs pinpointed critical user experience issues, enabling the development of a custom website with an intuitive interface that significantly boosted lead generation.
Our Approach
Our Structured Research & Testing Process
A proven, agile process for turning your vision into results.
Planning & Scoping
We work with you to define your research goals, identify your target audience, and select the most appropriate research methods.
Recruitment & Scheduling
We recruit qualified participants who match your user profile and handle all the logistics of scheduling and incentives.
Execution & Data Collection
Our experienced researchers conduct the study, ensuring a comfortable and professional environment for participants.
Analysis & Synthesis
We meticulously analyze the collected data, identifying key themes, patterns, and actionable insights.
Reporting & Recommendations
We deliver a comprehensive report with clear findings, actionable recommendations, and visual artifacts like journey maps and personas.
Integration & Impact
We work with your design and development teams to ensure the research findings are translated into meaningful product improvements.
Why Choose 247 Labs
Why Invest in User Research & Testing?
User research is the single most effective way to de-risk your product development process and increase your chances of success. By understanding your users, you can build products that are more intuitive, more engaging, and more valuable.
Build the Right Product
Ensure you are solving a real problem for a real audience before you invest in development.
Reduce Rework & Costs
Identify and fix usability issues early in the process, when they are cheapest and easiest to address.
Increase User Adoption
Create an intuitive and enjoyable user experience that encourages users to stick around.
Improve Conversion Rates
Identify and remove the barriers that are preventing users from converting.
Gain a Competitive Advantage
Build a product that is demonstrably better than the competition because it is built on a deeper understanding of the user.
Leadership
A word from our CEO.
When companies come to 247 Labs, they are rarely just looking for a service. They are looking for clarity, momentum, and a partner who understands what is actually at stake. Every service we offer is built around one principle: technology should move your business forward in measurable ways. Faster decisions. Lower operational friction. Better customer experiences. Stronger ROI.
Azwar Khalid — CEO, 247 Labs Inc.
FAQs
User Research & Testing FAQs
The user research & testing questions clients ask most before starting a project.
When is the best time to conduct user research?
User research can provide value at any stage of the product lifecycle, but it is most impactful when conducted early and often. We recommend starting with foundational research during the discovery phase and continuing with iterative testing throughout design and development.
How many users do you need to test with?
The ideal number of participants depends on the research method and goals, but for qualitative usability testing, studies have shown that you can uncover over 80% of usability issues with just five users.
What is the difference between qualitative and quantitative research?
Qualitative research focuses on understanding the 'why' behind user behavior through methods like interviews and observations. Quantitative research focuses on measuring the 'what' and 'how many' through methods like surveys and analytics.
How long does a research study take?
A typical user research study can take anywhere from one to four weeks, depending on the complexity of the study, the recruitment criteria, and the depth of analysis required.
What do we get at the end of a research project?
You will receive a comprehensive report that includes an executive summary, detailed findings, actionable recommendations, and supporting artifacts such as video clips, user personas, and journey maps.
Ready to get started?
Tell us about your project and see how 247 Labs approaches discovery, delivery, and long-term support for user research & testing engagements.
Start Your ProjectClient Success Stories
Client success stories.
A Custom Website Design to Boost Lead Generation by 7x
7x Increase in Lead Generation
TrailersPlus, a leading trailer retailer, needed a comprehensive website redesign to accommodate growing customer traffic and improve lead generation. Their existing platform had limited functionality, which hindered the shopping experience and led to lower conversions.
Read Case Study
MoolahMate: Turning a Web-Based Money Tracker into a Mobile App People Actually Use
2 App stores live
MoolahMate, a user-friendly web-based money tracker and budget planner, that needed to be converted into a mobile app that seamlessly delivers its core features, empowering users to take control of their financial lives on the go.
Read Case Study
Johnson & Johnson: A New Co-op Brand and Website That Grew Student Enrollment by 40%
40% increase in co-op enrollment
Johnson & Johnson sought to engage MBA interns and attract them to co-op opportunities at the company, specifically targeting medical internship rotations. The task was to develop a new brand that resonated with the J&J product lines, maintaining brand consistency and professionalism.
Read Case StudyLet’s build something
great together.
We’re happy to answer any questions you may have and help you determine which of our services best fits your needs.
Call us at 1-877-247-7421 or email hello@247labs.com
Your Benefits:
- Client Oriented
- Independent
- Competent
- Result-driven
- Problem-solving
- Transparent
What happens next?​
1
We schedule a call at your convenience
2
We do a discovery and consulting meetingÂ
3
We prepare a proposalÂ
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