TrailersPlus, a leading trailer retailer, was watching growing customer traffic hit a website that couldn’t convert it. 247 Labs rebuilt the platform from the ground up — a custom Python and Django website with sharper lead generation features, optimized search, and an interface designed to streamline the path from browsing to inquiry. The redesign produced a 7x increase in lead generation and a significant boost in sales, while giving the retailer infrastructure built to absorb high traffic volumes without degrading performance.
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Case Study
TrailersPlus: A Custom Website Rebuild That Boosted Lead Generation 7x
Client
TrailersPlus
Industry
Transportation
Services Provided
Overview
A ground-up website rebuild turned rising traffic into a 7x lift in leads
The Challenge
A dated platform was throttling demand instead of converting it
TrailersPlus needed a comprehensive website redesign to accommodate growing customer traffic and improve lead generation. The existing platform had limited functionality that hindered the shopping experience — customers couldn’t easily search for trailers or move smoothly toward an inquiry, and that friction showed up as lower conversions. The business problem was straightforward but urgent: demand was arriving, and the website was the bottleneck. The new platform had to convert better on day one and keep performing as traffic continued to climb.
The Solution
A conversion-engineered Python and Django platform built for scale
247 Labs developed a custom website engineered around conversion. We built improved lead generation features, optimized search functionality, and a user-friendly interface that streamlines the purchasing process end to end. On the engineering side, the Python and Django platform was built to handle large volumes of traffic without degrading, so peak demand never costs a lead. Customers now navigate easily, search the trailer inventory quickly, and submit inquiries without friction — turning the website from an obstacle into the retailer’s best-performing sales channel.
Areas of Impact
Gains that compounded across the entire funnel
The rebuilt platform changed TrailersPlus’ digital performance from first click to closed inquiry.
- Lead generation. A 7x increase in leads generated through the new website.
- Sales. A significant boost in sales as more inquiries converted into transactions.
- Customer engagement. Engagement improved dramatically on the strength of a more intuitive user experience.
- Scale readiness. The platform absorbs larger volumes of online inquiries and sales transactions without strain.
Results
Seven times the leads, built to scale
Lead generation lift
The rebuild is credited with a sevenfold increase in leads
Core platform technologies
The rebuild was delivered as a custom Python and Django website
Performance areas improved
The case study cites gains in lead generation, sales, engagement, and scale readiness
247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.
Malak Ahmad — Data Analyst, Deloitte
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