Organizing a sports event means juggling venues, equipment, suppliers, and dozens of moving parts — usually across scattered directories, phone calls, and spreadsheets. Adrenalin set out to change that with a single destination where sport event planners could research everything an event needs in one place.

247 Labs partnered with Adrenalin to design and build that destination: a centralized event research portal, delivered as a modern web application with integrated payments and analytics, and live at Sporteventresearch.ca.

Adrenalin needed a comprehensive tool that let sports event planners find venues and resources efficiently. The core problem was fragmentation: there was no centralized platform for locating event locations, equipment, and the associated resources that make an event run.

Every event forced planners to repeat the same manual research from scratch — comparing options across disconnected sources, with no consistent view of availability. The organizing process was slower and more complicated than it needed to be, and the effort didn’t compound from one event to the next.

247 Labs built an event research portal centred on a powerful search feature, enabling event planners to quickly discover the venues, suppliers, and resources necessary for successful sports events.

The platform was designed for decision-making, not just lookup: planners can run quick side-by-side comparisons and drill into detailed information on availability before committing. Built on Vue.js, the portal integrates Stripe for payments and Google Analytics for behavioural insight, giving Adrenalin both a polished planner experience and visibility into how the platform is actually used.