Alair Homes is one of North America’s fastest-growing custom home building and renovation brands, operating a network of more than 35 locations. Every location needs its own local presence, yet the brand demands consistency across all of them. 247 Labs partnered with Alair Homes to replace a rigid legacy platform with a centralized, multi-site WordPress solution — one system capable of managing every location while giving each site room to reflect its own market.

With over 35 locations and rapid growth on the horizon, Alair Homes needed a scalable platform that could keep pace. The existing platform lacked flexibility: customizing individual location sites was difficult, managing them all was inefficient, and every new location added more operational drag. The brand needed a way to launch, update, and govern dozens of sites without multiplying the workload — and without sacrificing the consistent experience customers expect from a national brand.

247 Labs developed a multi-site WordPress solution that gave Alair Homes a single, centralized system for managing all of its locations. The platform was built on customizable templates for each site — enforcing consistent branding across the network while allowing unique features tailored to each location’s needs. A robust back-end handles content management and user roles, so corporate teams and local site owners each get exactly the level of control they need.

The new platform improved location management by 40%, and what was once a bottleneck — maintaining a growing network of sites — is now a foundation the business can keep building on.