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Case Study

Yukon Sights and Sites: A Bilingual Mapping App That Boosted Tourist Engagement by 35%

Published August 11, 2024
  • Travel
  • Mapping App
  • Mobile App
Yukon Sights and Sites: A Bilingual Mapping App That Boosted Tourist Engagement by 35%

Client

Government of Yukon

Industry

Travel

Tech Stack

  • React Native
  • Interactive mapping SDK
  • Offline data caching
  • iOS and Android app stores

Overview

247 Labs turned the Yukon's highways into a guided, bilingual journey of discovery.

The Yukon’s highways run past some of the most remarkable cultural, historical, and wildlife attractions in the north — but only if travelers know where to look. The Government of Yukon wanted every visitor to carry that knowledge in hand. 247 Labs built Yukon Sights and Sites, a bilingual mobile app live on the App Store and Google Play that transforms the territory’s highways into a guided route of discoverable points of interest, in English or French.

The Challenge

Static brochures and roadside signage could not reach travelers on the move.

The Government of Yukon wanted to grow tourism by giving visitors easy access to information about the cultural, historical, and wildlife attractions lining the region’s highways. The solution had to work for travelers on the move — often far from reliable connectivity — and serve them in both of Canada’s official languages. Above all, it needed to help tourists explore the territory more effectively than static brochures and roadside signage ever could.

The Solution

A bilingual, map-driven app that surfaces the right point of interest at the right moment.

247 Labs designed and built a bilingual mobile app featuring interactive maps that highlight points of interest along Yukon’s highways. The app delivers real-time navigation, historical context, and wildlife information, letting travelers discover attractions and plan trips more efficiently — in English or French. Built with React Native and shipped natively to both iOS and Android, it puts the whole territory’s roadside story into a single app that travelers can rely on even where connectivity is thin.

Areas of Impact

The app became working tourism infrastructure for the territory.

  • Tourist engagement. Engagement rose 35% as visitors discovered more attractions along their routes.
  • Visitor satisfaction. Travelers reported a 25% increase in satisfaction with the overall experience.
  • Bilingual access. The full experience is delivered in both English and French across iOS and Android.
  • Richer trips. Real-time navigation plus historical and wildlife context helps tourists find hidden gems on every drive.

Results

More discovery on every drive across the Yukon.

35%

Increase in tourist engagement

Visitors discovered more points of interest along Yukon's highways

25%

Increase in visitor satisfaction

Driven by interactive maps, bilingual access, and real-time trip information

4

Travel discovery layers unified

Interactive maps, real-time navigation, historical context, and wildlife information in one app

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

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