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Case Study

Energize Boston: A Custom Pre-Order and Rewards App That Lifted Retention 30% and Sales 25%

Published August 10, 2024
  • Healthcare
  • Nutrition
  • Mobile App
Energize Boston: A Custom Pre-Order and Rewards App That Lifted Retention 30% and Sales 25%

Overview

A Custom Pre-Order and Rewards App Built for a Health-Focused Café Chain

Energize Boston is a health-focused café chain where regulars are the business — the customer who orders the same smoothie before work every day is worth far more than a walk-in. But their ordering and loyalty experience wasn’t built to keep those regulars coming back.

247 Labs designed and built a custom mobile app for pre-orders, rewards, and loyalty management, shipped on both iOS and Android with React Native and integrated directly with the café chain’s existing systems.

The Challenge

Ordering Friction and an Invisible Loyalty Program Were Costing Sales

Energize Boston required a digital solution to manage pre-orders, customer rewards, and its loyalty program in one place. The existing system was inefficient — and inefficiency at the counter has a direct cost.

Missed sales opportunities piled up when ordering friction pushed customers elsewhere, and customer retention rates suffered without a rewards experience worth returning for. The chain needed a purpose-built app that made ordering ahead effortless, made loyalty visible, and worked seamlessly with the systems staff already used — without adding operational overhead.

The Solution

One App for Pre-Orders, Real-Time Tracking, and Rewards — Wired Into Existing Systems

247 Labs developed a custom mobile app that lets customers place pre-orders, track rewards, and manage their participation in the loyalty program — all from their phone.

The app pairs a user-friendly interface with real-time order tracking, so customers know exactly when their order is ready. Crucially, it integrates with Energize Boston’s existing systems, making it easy for both customers and staff to use: orders flow into the workflow the team already runs, and loyalty activity updates automatically. Built with React Native, the app shipped to both the App Store and Google Play.

Areas of Impact

Retention Up 30%, Sales Up 25%, and a Loyalty Program That Finally Works

  • Retention. Customer retention increased 30% as pre-ordering and visible rewards gave regulars a reason to stay regulars.
  • Revenue. Sales rose 25%, recovering opportunities the old inefficient system was leaving on the counter.
  • Repeat behaviour. Pre-orders and reward tracking through the app encouraged repeat business rather than one-off visits.
  • Customer experience. Customers reported higher satisfaction with the streamlined ordering and reward experience.
  • Loyalty as a growth channel. The app turned loyalty from a punch-card afterthought into a working growth channel — live today on both iOS and Android.

Results

Measurable Gains in Retention, Sales, and Reach

30%

Increase in customer retention rates

Driven by easier pre-orders and visible in-app loyalty rewards

25%

Increase in sales

Recovered sales lost to ordering friction in the previous system

2

Mobile platforms launched

Released on both iOS and Android through a single React Native build

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

Ready to turn casual customers into loyal regulars?

247 Labs builds custom ordering, loyalty, and rewards apps that plug into the systems you already run — and give your customers a reason to come back.

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