Serenity Kids makes nutrient-dense baby food for parents who read every label — and those parents expect the same care in the shopping experience. 247 Labs optimized the Serenity Kids Shopify store end to end: faster performance, streamlined navigation, a refined interface, and a checkout built to finish the job. The work targeted the exact points where visits were leaking out of the funnel, and the results were immediate and measurable — a 30% lift in conversion rates and a 25% reduction in bounce rates.
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Case Study
Serenity Kids: A Shopify Optimization That Lifted Conversions 30% and Cut Bounce Rates 25%
Client
Serenity Kids
Industry
Healthcare · Nutrition
Services Provided
Tech Stack
- Shopify
- Liquid
- JavaScript
Overview
A high-trust baby-food brand needed a storefront that matched the quality of its products.
The Challenge
Slow load times and a heavy checkout were draining sales at every stage of the funnel.
Serenity Kids needed its Shopify store to work as well as its products. The existing storefront struggled with slow load times that sent visitors bouncing before they ever saw a product, and a cumbersome checkout process that turned buying intent into abandonment. Cart abandonment rates were high and sales were leaking at every stage of the journey. The mandate was direct: improve the shopping experience, increase online sales, and bring the bounce rate down.
Areas of Impact
The optimization moved every funnel metric that mattered to the business.
The work touched the full purchase journey, and the funnel metrics moved with it — fewer visitors leaving early, more completing a purchase, and more coming back.
- Conversions. Conversion rates increased by 30% after the optimization went live.
- Bounce rate. Bounce rates dropped 25% as pages loaded faster and navigation got simpler.
- Checkout. A rebuilt, low-friction checkout attacked the high cart abandonment that had been draining sales.
- Discovery & retention. Product recommendations helped shoppers find more of the catalog, and satisfaction and repeat visits rose alongside a smoother experience.
Results
A Funnel That Finally Converts
Lift in conversion rate
Storefront optimization produced an explicitly stated 30% conversion increase.
Drop in bounce rate
Faster pages and simpler navigation drove the documented 25% bounce-rate reduction.
Core funnel areas optimized
The file names four concrete workstreams: performance, navigation, product recommendations, and checkout.
247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.
Malak Ahmad — Data Analyst, Deloitte
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