Holstee began with a single inspiring product that went viral — and a founding team determined to turn that moment into a lasting business. 247 Labs partnered with Holstee to design, develop, and launch a complete ecommerce experience on Shopify, bringing a full set of inspiring products to market within a few months and continuing to support the store as it grew. Today the brand serves a community of 150,000 users and processes over 10,000 orders a month.

Viral attention is a gift with an expiry date. Holstee had launched an inspiring product that captured the internet’s imagination — but a single product and a wave of attention do not make a company. The team wanted to build a full business around inspiring products: a real brand, a real catalog, and a real storefront capable of converting viral interest into repeat customers. They needed an ecommerce partner who could move at the speed of the moment without cutting corners on the experience.

247 Labs designed, developed, and launched a complete set of inspiring brands on a Shopify ecommerce website — within a few months. The engagement covered the full arc: translating Holstee’s voice into a storefront design that felt as intentional as the products themselves, building out the catalog and purchase experience on Shopify, and shipping fast enough to capture the momentum. After launch, 247 Labs continued to support the store, iterating as the brand and its audience grew.

The engagement turned a viral moment into an operating ecommerce business with a growing audience — and a Shopify foundation with room to keep adding products and campaigns as the brand grows.