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Case Study

Glidewell: A B2B Mobile App That Cut Customer Service Inquiries by 25%

Published August 7, 2024
  • Healthcare
  • Mobile App
  • React Native
Glidewell: A B2B Mobile App That Cut Customer Service Inquiries by 25%

Client

Glidewell

Services Provided

Tech Stack

Overview

A Mobile-First Channel for Glidewell's Dental Practice Customers

Glidewell is a prominent dental lab serving business customers — dental practices that depend on timely orders, shipments, and account information to keep their own patients moving.

Glidewell wanted to give those B2B customers a modern, mobile-first way to work with the company: track orders, manage shipments, handle payments, and reach support without picking up the phone. 247 Labs designed and built the custom mobile app that made it happen, shipped to both the App Store and Google Play.

The Challenge

Manual Order Updates Slowed Customers and the Service Team Alike

The existing process for business customers was cumbersome. Getting an order update or shipment status meant back-and-forth communication that introduced delays on both sides — customers waited on answers, and Glidewell’s service team fielded inquiries that a self-serve tool could have resolved instantly.

Glidewell needed a mobile solution that let business customers track orders, manage shipments, and communicate seamlessly with the company — one secure, intuitive app that would replace the slow, manual loop.

The Solution

One Secure App for Orders, Payments, and Support on iOS and Android

247 Labs developed a custom mobile app tailored specifically to Glidewell’s business customers. The app brings order tracking, account management, and real-time customer support into a single secure, intuitive interface.

Customers receive shipment notifications as they happen, access full order details on demand, and manage payments directly in the app. Built with React Native on a Laravel back end, the app launched on both iOS and Android, meeting Glidewell’s customers on whichever device they use.

Areas of Impact

A Self-Serve Channel That Reshaped the B2B Customer Relationship

Live today on both the App Store and Google Play, the app turned a cumbersome communication loop into a self-serve channel that scales — reshaping the day-to-day relationship between Glidewell and its business customers:

  • Support load. Customer service inquiries dropped by 25% as customers answered their own questions in-app.
  • Customer satisfaction. Satisfaction improved by 30% with real-time visibility into every order.
  • Order transparency. Shipment notifications and live order details replaced slow back-and-forth updates.
  • Account control. Payments and account management moved into one secure, intuitive interface.

Results

Self-Serve Wins for Customers and the Service Team

25%

reduction in customer service inquiries

In-app order tracking and notifications replaced manual status requests.

30%

improvement in customer satisfaction

Real-time order visibility and streamlined account management.

4

core customer tasks unified in one mobile app

The app combines order tracking, shipment management, payments, and support in one secure interface.

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

Give Your B2B Customers a Better Way to Work with You

247 Labs builds custom mobile apps that turn slow, manual customer processes into self-serve experiences — reducing support load while improving satisfaction. Let's scope yours.

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