Case Study
Client
Streamline Fundraising
Industry
Gaming
Services Provided
Tech Stack
Overview
Streamline Fundraising saw what most fundraising organizations were missing: an entire generation that would rather compete in an eSports tournament than attend a gala. The opportunity was to make giving feel like playing.
The problem was that no platform merged skill-based eSports with fundraising in a user-friendly way. Streamline engaged 247 Labs to build it from scratch — a platform where real-time competition and real-world causes drive each other, delivered across both mobile and web.
The Challenge
Streamline wanted a first-of-its-kind platform that used skill-based eSports competitions to engage a younger, tech-savvy audience — a modern way for organizations to fundraise through interactive, competitive gaming.
Nothing like it existed. The platform had to serve three audiences simultaneously: gamers who expect polished, real-time competition; donors who need frictionless, trustworthy giving; and event organizers who need to launch campaigns without technical overhead. Getting any one of those wrong would break the model.
The Solution
247 Labs designed and developed a custom platform that merges eSports tournaments with built-in fundraising tools, shipped as a React Native mobile app and a companion website. Participants compete in real-time matches while raising money for causes, with gamified donation incentives keeping both sides of the loop engaged.
Leaderboards, donation tracking, and automated communication with participants and donors run the experience end to end. A WordPress-backed CMS lets organizers set up competitions and monitor donations with minimal effort, improving the experience for gamers, donors, and organizers alike.
Areas of Impact
Turning fundraising into a game reshaped how each audience participated — and how much they gave.
Results
lift in donor engagement
The gamified fundraising model increased donor engagement by 50% over traditional participation patterns.
increase in fundraising success
Organizations using the platform achieved a 35% improvement in fundraising success.
audiences supported in one platform
The product was built to serve gamers, donors, and organizers together across a single connected experience.
247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.
Malak Ahmad — Data Analyst, Deloitte
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