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Case Study

Steel Plus Network: A B2B Mobile App That Lifted Member Engagement by 30%

Published July 2, 2024
  • B2B
  • Mobile App
  • React Native
Steel Plus Network: A B2B Mobile App That Lifted Member Engagement by 30%

Client

Steel Plus Network

Industry

Event Planning

Tech Stack

  • React Native
  • Node.js REST API
  • Admin content portal
  • iOS and Android app store deployment

Overview

A member network, put into every member's pocket

Steel Plus Network is a B2B organization whose value lives in its member network — the events members attend, the rebates they earn, and the information that flows between them. But that value was buried in manual processes and easy-to-miss channels. 247 Labs built Steel Plus Network a custom mobile app, live on both the App Store and Google Play, that puts events, rebates, and member communications in every member’s pocket, backed by an admin portal the network’s own team controls.

The Challenge

Three fragmented workflows the network needed to consolidate

Steel Plus Network needed a custom mobile app to enhance member engagement and streamline three interlocking workflows: event management, rebate tracking, and content sharing among members. Rebate tracking in particular was a manual burden, and network events depended on communication channels members could easily miss. The app had to consolidate all of it into one branded experience — while giving administrators real control over what members see and when.

The Solution

One React Native app for events, rebates, and communications

247 Labs developed a mobile app tailored precisely to Steel Plus Network’s operations. Members manage event participation and track their rebates directly in the app, while a dedicated admin portal gives the network’s team full control over member content and communications. Built with React Native and shipped natively to both iOS and Android, the app turned scattered member touchpoints into a single, always-available channel — replacing manual rebate tracking and missed event notifications with one product members open every day.

Areas of Impact

Where the app moved the numbers for the network

  • Member engagement. Engagement improved by 30% once members had one app for events, rebates, and communications.
  • Rebate tracking. Manual rebate tracking effort dropped by 25% as workflows moved into the app.
  • Event management. Network events are organized and communicated in a channel members no longer miss.
  • Admin control. A dedicated portal lets the Steel Plus team manage member content and communications directly.
  • Native reach. Full availability on both iOS and Android through the App Store and Google Play.

Results

A member network, activated

30%

Lift in member engagement

Members engaged more once events, rebates, and communications moved into one app

25%

Drop in manual rebate tracking effort

Rebate workflows shifted out of manual handling and into the app

3

Core workflows unified

Events, rebate tracking, and member communications were consolidated into one mobile product

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

Your members are on their phones. Is your network?

247 Labs builds custom B2B apps that turn manual member workflows into engagement engines — with the admin tooling to run them. Let's design yours.

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