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Case Study

Waywander: A Social Event Discovery App That Lifted Participation 30%

Published July 31, 2024
  • Event Planning
  • Mobile App
  • React Native
Waywander: A Social Event Discovery App That Lifted Participation 30%

Client

Waywander

Industry

Event Planning

Tech Stack

  • React Native
  • Node.js
  • PostgreSQL
  • Firebase

Overview

Waywander Turns Scattered Group Chats Into Confirmed Plans

Deciding what to do with friends shouldn’t take longer than doing it. Waywander set out to fix the group-plans problem — the endless thread of suggestions that never becomes an actual plan. 247 Labs built Waywander a mobile app where users discover events in real time, plan collaboratively, and vote on group activities together. Live on both the App Store and Google Play, the app turns “we should hang out sometime” into a confirmed plan that people actually show up to.

The Challenge

Group Decisions Kept Dying in Scattered Chat Threads

Waywander needed a platform that would simplify event planning and social engagement for users who want to discover and vote on group activities in real time.

The hard part wasn’t listing events — it was collaboration. Group decisions fall apart in scattered chats, and any solution had to make the discover-discuss-decide loop feel effortless. That meant building an intuitive system where seamless collaboration and event organization happen in one place, without the friction that kills group plans before they start.

The Solution

One Continuous Flow From First Idea to Confirmed Plan

247 Labs developed a React Native mobile app built around three pillars: real-time event discovery, collaborative planning tools, and voting options that let groups decide on activities quickly and fairly.

Social features tie the experience together — friends and groups share ideas, react to event options, and engage with each other inside the app rather than across scattered chat threads. Discovery, discussion, and decision all happen in one continuous flow, and a single cross-platform build shipped the same polished experience to both iOS and Android.

Areas of Impact

Where the App Changed How Groups Make Plans

Waywander reshaped the path from idea to plan across four areas:

  • Real-time discovery. Users find events as they happen instead of hearing about them after the fact.
  • Group decisions that stick. Built-in voting turns scattered opinions into a confirmed plan.
  • Collaboration in one place. Planning tools and social features replace fragmented group chats.
  • Shared engagement. Friends share ideas and react to event options together in-app, lifting participation and repeat use.

Results

More Plans, More Participation

30%

Increase in Event Participation

Increase in participation after the platform launched

3

Core Planning Pillars

Real-time discovery, collaborative planning, and in-app voting in one product flow

2

App Stores Reached

Single React Native build shipped to the App Store and Google Play

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

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