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Case Study

BeyondMap: A Feature-Rich Real Estate Platform That Lifted User Engagement by 40%

Published July 10, 2024
  • Real Estate
  • Website
  • Property Search
BeyondMap: A Feature-Rich Real Estate Platform That Lifted User Engagement by 40%

Client

BeyondMap

Industry

Real Estate

Tech Stack

  • React
  • Node.js
  • PostgreSQL
  • Elasticsearch
  • Google Maps API

Overview

A Property Platform Rebuilt Around Finding the Right Home Faster

BeyondMap is a real estate platform built around one promise: helping buyers find the right property faster. Delivering on that promise depends entirely on the quality of the search experience — how quickly users can narrow thousands of listings down to the handful that actually fit their criteria, budget, and location.

BeyondMap engaged 247 Labs to rebuild its platform around advanced search, detailed filtering, and interactive maps — and to make sure the new system could scale as traffic grew.

The Challenge

Imprecise Search and an Architecture That Couldn't Keep Up with Traffic

BeyondMap’s previous platform lacked robust search functionality. Users couldn’t filter properties with the precision a serious buyer expects, comparing listings side by side was cumbersome, and the map experience didn’t support the way people actually explore neighbourhoods.

Just as critically, the platform wasn’t built to scale. As traffic increased, performance suffered — and in real estate, a slow search is an abandoned search. BeyondMap needed an advanced system that let users search and compare properties efficiently, on an architecture that could grow with the business.

The Solution

Customizable Filters, Interactive Maps, and Comparisons on a Scalable Core

247 Labs developed a feature-rich real estate platform designed around the property search journey. Customizable search filters let users slice inventory by the criteria that matter to them, while interactive maps turn browsing into genuine neighbourhood exploration.

Detailed property comparisons give buyers the confidence to shortlist and act, keeping them on the platform instead of cross-referencing elsewhere. Underneath it all, we engineered the system to scale with increasing traffic — so growth in visitors translates into growth in leads, not degradation in performance.

Areas of Impact

Faster Searches, Deeper Engagement, and More Qualified Buyer Leads

The rebuilt platform changed how BeyondMap performs across the metrics that drive a property marketplace — and gave the business a search experience that differentiates it in a crowded real estate market.

  • Search experience. Customizable filters and interactive maps made finding the right property dramatically faster and more intuitive, improving search efficiency by 30%.
  • User engagement. Buyers spent more time exploring and comparing listings, with engagement rising 40% on the new platform.
  • Buyer decision-making. Detailed property comparisons helped users evaluate options side by side and move forward with confidence.
  • Lead generation. A better search experience converted more visitors into potential buyers for BeyondMap.
  • Scalability. The platform was engineered to maintain performance as traffic continues to climb.

Results

Measurable Gains in Engagement and Search

40%

higher listing engagement

Buyers spent more time exploring listings and using side-by-side property comparisons on the rebuilt platform.

30%

faster property discovery

Advanced filters and interactive map search improved how quickly buyers narrowed thousands of listings to relevant options.

4

Core services delivered

The engagement combined Custom Web Application Development, API Development & Integration, UI/UX Design Services, and Scalable Web Development in one delivery scope.

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

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