Raw Elements set out to make healthy ingredients accessible online — and needed an eCommerce platform capable of far more than a standard storefront. 247 Labs built a custom health-product eCommerce website on WordPress, supporting multiple brands, custom content sections, memberships, a token system, and full category and product search. With the new website live at rawelements.ca, the company’s sales have grown substantially.

Raw Elements needed a complete eCommerce platform — not a template with a cart bolted on. The requirements went well beyond standard online retail: the platform had to support memberships and a token system, deliver full category and product search across a health-product catalogue, and present multiple brands with their own custom sections under one roof. Off-the-shelf storefronts couldn’t accommodate that combination. The company needed a build flexible enough to handle its business model and polished enough to earn trust from health-conscious shoppers.

247 Labs created a custom health-product eCommerce website engineered around Raw Elements’ actual business model. Built on WordPress with a custom CMS structure, the platform houses multiple brands with dedicated custom sections, so each product line gets its own presentation within a unified store. We implemented the membership and token functionality the business required, and built full category and product search so shoppers can navigate the entire health-ingredient catalogue quickly. The result is a storefront that works the way the business does — not the other way around.

The custom platform gave Raw Elements the commercial infrastructure to match its ambitions — an owned channel built precisely for its multi-brand, membership-driven model, with room to add brands and products as the business grows.