Elevate Ultimate brings professional-level coaching to young Ultimate Frisbee players. To scale that mission, the organization needed a digital home for its training resources — a place where coaches could organize drill sets and training plans, and where young athletes could follow their own development. 247 Labs designed and built a platform that puts structured training resources, real-time feedback tools, and athlete progress tracking into one streamlined experience for coaches and players alike.
Case Study
Elevate Ultimate: Streamlined Coaching Tools That Boosted Athlete Engagement 30%
- Sport
- Website
- WordPress
Overview
A Digital Home for Youth Ultimate Frisbee Coaching
The Challenge
Training Knowledge Locked Away with Individual Coaches
Elevate Ultimate needed a digital solution that would help Ultimate Frisbee coaches streamline training and give young athletes reliable access to resources and drills. Training knowledge lived with individual coaches, and there was no consistent way to distribute drill sets, share plans, or track how athletes were progressing between sessions.
The core challenge was usability: building a platform intuitive enough that coaches would actually adopt it in the middle of busy training schedules, and engaging enough that young athletes would keep coming back.
The Solution
Drill Sets, Training Plans, and Real-Time Feedback in One Place
247 Labs developed an app that gives coaches direct access to the resources they need to run better sessions — drill sets, training plans, and real-time feedback tools — all organized in one place.
Just as importantly, the platform serves the athletes themselves. Young players can track their own progress over time and receive updates from their coaches directly through the app, keeping the training relationship active between sessions and turning individual drills into a continuous development path.
Areas of Impact
Scattered Coaching Knowledge Became a Scalable Training System
The platform turned scattered coaching knowledge into a structured, scalable training system that serves both sides of the coaching relationship — and reshaped how Elevate Ultimate delivers coaching:
- Streamlined training sessions. Coaches quickly access and share drills and plans instead of rebuilding them for every practice.
- Connected athletes. Players receive coach updates directly in the app, keeping engagement high between sessions.
- Visible progress. Athletes track their own development, turning training into a measurable journey.
- Real-time feedback. Coaches respond to athlete performance as it happens, not weeks later.
Results
Training That Measurably Improved
Higher Athlete Engagement
Increase in athlete engagement after the platform launched
Core Coaching Tools Unified
Drill sets, training plans, and real-time feedback tools organized in one platform
User Groups Connected
One shared experience built for both coaches and athletes
247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.
Malak Ahmad — Data Analyst, Deloitte
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