Motorola’s products are sold by sales teams it doesn’t directly employ — teams at telecom partners like Bell, Rogers, and Verizon across North America. How well those teams know Motorola’s products directly shapes how well those products sell.

Keeping thousands of partner salespeople trained, current, and confident is a scale problem, and Motorola engaged 247 Labs to solve it with a custom e-learning platform built for how sales teams actually work: on the move, on their phones.

Motorola needed an e-learning platform to support training for sales teams at telecom partners including Bell, Rogers, and Verizon across North America.

The audience made the problem distinctive. Partner sales reps don’t sit at desks waiting for training sessions — they’re on retail floors and in the field. Any platform that demanded a desktop and a scheduled block of time would go unused. Motorola needed training that met reps where they were, tracked whether it was actually being completed, and proved its impact on sales performance.

247 Labs built a custom e-learning platform combining training modules, assessments, and real-time progress tracking in one system.

Critically, the platform was optimized for mobile use, allowing sales teams to access training resources on the go — between customers, during downtime, wherever they happened to be. Assessments verified that material was actually absorbed, not just clicked through, while progress tracking gave Motorola live visibility into completion across its entire partner network.

The platform improved outcomes at every layer of Motorola’s partner training program — and the connection between the numbers is the real story: when training is easy to complete, more people complete it, and when more of the people selling your products are properly trained, sales follow.