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Case Study

My Artemis: A Dual Platform Migration That Lifted Performance by 40%

Published August 16, 2024
  • eCommerce
  • WordPress
  • WooCommerce
My Artemis: A Dual Platform Migration That Lifted Performance by 40%

Client

My Artemis

Industry

eCommerce · Retail CRM

Tech Stack

  • WordPress
  • WooCommerce
  • PHP
  • MySQL

Overview

One Business Split Across Two Platforms That No Longer Fit

My Artemis ran its business across two separate systems: a user portal on Salesforce and an online store on Shopify. Each worked on its own — but together they were becoming harder to manage, harder to scale, and harder for users to love.

247 Labs was engaged for a complete platform overhaul: migrate both systems onto one custom WordPress and WooCommerce foundation, without losing user data, and come out the other side faster, more scalable, and easier to run.

The Challenge

Two Live Migrations With No Room for Lost Data or Downtime

Two migrations, one project. My Artemis needed its user portal moved from Salesforce to WordPress and its online store converted from Shopify to WooCommerce — a complete platform overhaul touching every user and every product.

The bar was high: improve scalability, enhance the user experience, and streamline management across systems that had grown apart. And because live user data and a live store were involved, the migration had to be seamless — no lost accounts, no broken catalog, no downtime users would feel.

The Solution

A Custom WordPress Platform With WooCommerce at Its Core

247 Labs developed a custom WordPress platform with WooCommerce integrated for e-commerce. We migrated user data, optimized site performance, and ensured seamless product management across the unified system.

The platform was designed for easy content updates, giving My Artemis full control over its user portal and store from a single place. WooCommerce brought flexible payment solutions and improved product categorization — turning two disconnected systems into one platform the team could actually manage day to day.

Areas of Impact

Measurable Gains in Performance, Engagement, and Operations

Consolidating onto one platform paid off across the business — two migrations, zero compromises, one platform built to grow:

  • Performance. Platform performance improved by 40%, with faster page load times and improved backend processes.
  • Engagement. User engagement increased by 30% on the enhanced experience.
  • Operations. Operational efficiency rose 25% — tasks that once spanned Salesforce and Shopify now happen in one streamlined system.
  • Control. Full ownership of the user portal and store, with easy content updates and flexible payments.

Results

One Platform, Three Measurable Wins

40%

lift in platform performance

Delivered through faster page load times and improved backend processes after the migration.

30%

increase in user engagement

Driven by a more unified experience across the customer portal and online store.

25%

gain in operational efficiency

Day-to-day management improved by replacing split-system workflows with one streamlined setup.

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

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