Headless commerce is an architecture that decouples the front-end presentation layer (the “head”) of your ecommerce store from the back-end commerce functionality (the “body”). This allows you to build a custom front end using any technology you want.

Headless commerce is ideal for mid-market and enterprise brands that prioritize performance, design flexibility, and omnichannel content delivery. If you feel constrained by your current platform’s theme and want to deliver a faster, more unique experience, headless is worth exploring.

In a traditional platform (like standard Shopify), the front end and back end are tightly coupled. In a headless setup, they are separate and communicate via APIs, giving you much more control over the customer experience.

Popular choices include Shopify Plus, BigCommerce, and commercetools. We are platform-agnostic and will help you choose the best commerce engine for your specific business requirements.

While the initial setup is more complex, a well-architected headless site can be easier to manage long-term. By integrating a headless CMS, your marketing team can manage content just as easily as they would on a traditional platform.

The total cost of ownership for a headless solution can be higher initially due to the custom development involved. However, the long-term benefits of increased conversion rates, flexibility, and scalability often provide a strong return on investment.