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Case Study

DYOM: Cutting Mortgage Approval Times by 30% with a Digital Pre-Approval Platform

Published August 3, 2024
  • Finance
  • Real Estate
  • WordPress
DYOM: Cutting Mortgage Approval Times by 30% with a Digital Pre-Approval Platform

Client

DYOM

Tech Stack

  • WordPress
  • PHP
  • MySQL
  • Third-party financial tool APIs

Overview

DYOM engaged 247 Labs to digitize mortgage pre-approvals end to end

DYOM is a mortgage company whose business runs on speed and trust: the faster a client moves from first contact to pre-approval, the more likely that client is to sign — and to stay.

But DYOM’s approval workflow was still largely manual, and every handoff added friction. The company engaged 247 Labs to digitize the pre-approval process end to end, giving brokers and clients a single, transparent platform for moving mortgage applications forward.

The Challenge

Manual pre-approvals were slowing deals and costing DYOM sign-ups

DYOM needed a digital platform to streamline pre-approvals and improve client sign-ups. The existing manual process was slow and prone to errors — documents were handled by hand, status updates depended on someone remembering to send them, and small mistakes compounded into delays in mortgage approvals.

For clients, that meant uncertainty at one of the most stressful financial moments of their lives. For DYOM, it meant lost sign-ups: prospects who started an application but drifted away before it closed.

The Solution

One automated platform for brokers and clients, integrated with DYOM's financial tools

247 Labs developed a digital mortgage approval system that automates pre-approvals and tracks client applications in real time. Mortgage brokers and clients work from the same user-friendly interface, so everyone can see exactly where an application stands at any moment.

The system integrates with DYOM’s existing financial tools, feeding real-time updates on the approval process directly into the platform. What used to be a chain of manual steps and follow-up calls became a single automated workflow with full transparency built in.

Areas of Impact

Faster approvals, more sign-ups, and transparency at every step

Automating the pre-approval pipeline improved outcomes for brokers, clients, and the business itself — DYOM now competes on the experience that matters most in the mortgage business: getting clients a confident answer, fast.

  • Approval speed. Automated pre-approvals cut mortgage approval times by 30%.
  • Client acquisition. A smoother, more transparent process improved client sign-ups by 25%.
  • Client satisfaction. A process that once felt opaque and slow now runs efficiently and transparently from application to approval.
  • Error reduction. Automation replaced error-prone manual steps in the approval workflow.
  • Transparency. Real-time application tracking keeps brokers and clients aligned throughout the process.

Results

Faster Approvals, More Sign-Ups

30%

faster mortgage approvals

Automated pre-approvals cut approval times by 30% by replacing manual handoffs with one streamlined workflow.

25%

higher client sign-ups

The smoother digital pre-approval experience improved client sign-ups by 25% and kept more prospects moving to completion.

2

user groups aligned in one platform

Brokers and clients both work from the same interface, with live status tracking keeping the full approval journey visible to both sides.

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

Still Running Approvals by Hand?

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