The Merritt Mountain Bike Association (MMBA) champions riding in one of British Columbia’s best trail regions — but its digital presence wasn’t doing the trails justice. Riders needed a fast way to find trail information, plan rides, and connect with the association. 247 Labs partnered with MMBA to build a design-rich WordPress website, live at merrittbike.ca, that turns trail discovery into an experience worthy of the sport itself.
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Case Study
Merritt Mountain Bike Association: An Interactive Trail-Map Website That Gets Riders on the Mountain
Client
Merritt Mountain Bike Association (MMBA)
Industry
Sport
Services Provided
- WordPress Design & Development
- Custom Web Application Development — interactive trail maps
- UI/UX Design — dynamic animation and custom graphics
- Web Development — CMS setup and content management
Tech Stack
- WordPress
- PHP
- MySQL
- JavaScript
- Interactive mapping with elevation data
Overview
A trail association's digital home, rebuilt to match the ride
The Solution
A design-rich WordPress site built around interactive, elevation-mapped trails
247 Labs developed a visually striking WordPress website for MMBA, integrating dynamic animations and bike-themed graphics that give the site real personality. The centerpiece: detailed, interactive trail maps with elevation data, letting riders explore terrain and plan routes before they ever leave home. Behind the scenes, a full WordPress CMS gives MMBA admins complete control over trail information, content, and updates — no technical bottlenecks, no developer on call.
Areas of Impact
Where the new merrittbike.ca moves the needle for riders and admins
- Trail discovery. Interactive maps with elevation data let riders explore terrain and plan rides in detail — before they ever leave home.
- Brand experience. Dynamic animations and bike-themed graphics make the site genuinely engaging, so riders spend their time exploring trails instead of hunting for information.
- Self-serve management. A comprehensive WordPress backend puts content control in MMBA's hands — the association runs the site without technical bottlenecks.
- Online presence. A significantly stronger digital front door that improved access to trail information and lifted user engagement and satisfaction.
Results
A stronger digital home for Merritt's trails — for riders and the association alike
Core website demands solved in one rebuild
The new site unifies easier navigation, interactive trail maps, and self-serve admin control
Admin-controlled trail and content updates
The WordPress CMS gives MMBA complete control over trail information, content, and updates
Ride-planning inputs in every trail experience
Interactive maps paired with elevation data help riders assess terrain and plan routes before heading out
247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.
Malak Ahmad — Data Analyst, Deloitte
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From interactive maps to self-serve content management, 247 Labs builds websites that bring sport and community organizations to life online. Tell us what your members need.
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