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Case Study

Dream Recruiter: A Cross-Platform Athlete Recruitment App That Signed Up 1,000+ Athletes in Week One

Published November 14, 2024
  • Sport
  • Mobile App
  • Web App
Dream Recruiter: A Cross-Platform Athlete Recruitment App That Signed Up 1,000+ Athletes in Week One

Overview

Building the platform where an athlete's entire recruitment story lives

Getting recruited is a second full-time job for a young athlete. Transcripts, highlight reels, stats, references, eligibility documents — everything has to be assembled, kept current, and put in front of the right coaches and scouts at the right time.

Dream Recruiter set out to become the platform where that entire process lives. 247 Labs partnered with the team to prototype and build a cross-platform app — iOS, Android, and web — that gives athletes a professional recruitment profile and gives coaches and scouts a clean way to discover them.

The Challenge

Athletes needed a credible recruitment home, not another social feed

Dream Recruiter needed a platform that helps athletes set up profiles that coaches and professional scouts can actually use for recruitment — not just another social feed, but a structured, credible home for an athlete’s recruitment story.

The product had to work wherever athletes and recruiters already are: on their phones and on the web. And it had to handle the unglamorous core of recruitment — creating, organizing, and storing every document the process requires — while still giving athletes meaningful exposure. The challenge was proving that vision quickly with a working cross-platform prototype.

The Solution

One React Native codebase shipping iOS, Android, and web together

247 Labs built a prototype for a cross-platform app available on iOS, Android, and web, using React Native to ship all three from a shared codebase.

The platform is capable of creating, organizing, and storing all documents required for an athlete’s recruitment process — a single organized hub replacing the scattered folders, email threads, and printouts recruitment usually runs on. At the same time, athlete profiles are built for exposure: a presentable, coach-ready view of who the athlete is, what they’ve done, and what backs it up.

Areas of Impact

Week-one traction that validated the platform on every screen

  • Rapid community traction. Over 1,000 athletes joined in the first week of launch, with strong recognition from the community and local athletes — early proof that athletes wanted a single, serious place to run their recruitment from.
  • One recruitment hub. Every document the recruitment process requires is created, organized, and stored in a single platform.
  • Reach on every screen. One product spanning iOS, Android, and web means athletes and scouts connect on whatever device they use.
  • Exposure built in. Structured athlete profiles give coaches and professional scouts a credible, consistent way to evaluate talent — a foundation to grow the athlete community and deepen the recruiter-facing side of the marketplace.

Results

1,000+ athletes in week one proved the product across three platforms

1,000+

Athlete sign-ups in the first 7 days

Week-one traction confirmed strong interest from local athletes and the broader community

3

Platforms launched from one shared codebase

React Native shipped iOS, Android, and web as one product experience

2

Recruitment essentials unified in one hub

Athlete profiles and required recruitment documents now live in the same organized system

247 Labs delivered a web platform that not only looked exceptional but performed exactly the way our data models required. They took the time to understand the analytical demands behind the front end and built something that genuinely supports how we work.

Malak Ahmad — Data Analyst, Deloitte

Have a platform idea that needs to prove itself fast?

247 Labs takes products from concept to working cross-platform prototype — iOS, Android, and web from one codebase — so you can validate with real users, not slide decks.

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