User research can provide value at any stage of the product lifecycle, but it is most impactful when conducted early and often. We recommend starting with foundational research during the discovery phase and continuing with iterative testing throughout design and development.

The ideal number of participants depends on the research method and goals, but for qualitative usability testing, studies have shown that you can uncover over 80% of usability issues with just five users.

Qualitative research focuses on understanding the ‘why’ behind user behavior through methods like interviews and observations. Quantitative research focuses on measuring the ‘what’ and ‘how many’ through methods like surveys and analytics.

A typical user research study can take anywhere from one to four weeks, depending on the complexity of the study, the recruitment criteria, and the depth of analysis required.

You will receive a comprehensive report that includes an executive summary, detailed findings, actionable recommendations, and supporting artifacts such as video clips, user personas, and journey maps.

Yes, we frequently conduct research with our clients’ existing customers. We can work with you to develop a recruitment strategy that targets the right segments of your user base.